Tobin Capital is a UK based private investment firm specialising in strategic capital and advisory support for ambitious businesses. As part of its growth strategy, Tobin Capital wanted to publish thought leadership and corporate commentary to strengthen credibility, increase visibility, and support ongoing deal activity. Speed and certainty were critical.
The Challenge
Tobin Capital required fast, guaranteed publication on credible business and financial publications. Previous PR routes introduced delays, unclear timelines, and inconsistent outcomes. The firm needed a reliable way to publish high quality content quickly, while ensuring it would perform well across modern discovery channels, including AI driven search and large language models.
The Fleet Street Strategy
Tobin Capital purchased guaranteed digital PR from Fleet Street with an authoirty bundle to structure articles aligned with its investment focus and market positioning. Each piece was edited for clarity, authority, and entity recognition, ensuring accuracy for both editorial standards and LLM indexing. Publication was secured in under five days, beating the guaranteed delivery window, with articles appearing across trusted outlets and surfacing in LLM responses shortly after publication.
The Results
Tobin Capital achieved rapid publication, immediate visibility, and early exposure across AI powered discovery platforms. The speed, reliability, and quality of delivery exceeded expectations, leading to continued engagement with Fleet Street for additional publications.
